About Us
Why I Founded MOST JAPAN
I spent 38 years at Toyota, working on factory floors in Japan and overseas.
For 14 years, I lived and worked abroad, managing teams and developing people in diverse environments.
What I learned was simple but powerful:
True excellence is built through daily discipline, continuous improvement, and respect for people.
After retiring, I wanted to pass this philosophy to the next generation.
Not through lectures or consulting,
but through real experiences.
That search led me to traditional Japanese culture, especially Iaido, the way of the samurai sword.
Iaido teaches precision, focus, emotional control, and humility.
It forces you to face your own limitations, regardless of age or position.
I realized that this discipline shared the same foundation as Toyota’s manufacturing philosophy.
This insight became the foundation of MOST JAPAN.
By combining real-world leadership experience, Japanese craftsmanship, and authentic martial arts, we create programs that transform how people think, act, and lead.
MOST JAPAN is not a travel company.
We design life-changing experiences.
Vision
Become a Bridge ( =MOST by Polish) between Japan and Overseas.
We will support for your memorial trip in Japan as becoming closed Japanese friend for you.
Mission
Our company's mission is a role of connection between Japan and overseas.
Name of Most is meaning of bridge by Polish so we want to become a bridge for communication and connection.
Another meaning of name is Memory of Overseas Support Travel in Japan. We would like to become a Japanese friend in Japan and then promote relationship with your country through your trip to Japan.
One more meaning of name is providing most impressive trip in Japan for you.
Our mission is to deliver Japan’s true spirit, discipline, and craftsmanship to the world.
Not as sightseeing.
But as experiences that stay with you for life.
That is our commitment.
Value
Experience:
Having many experience in overseas (visiting over thirty countries)
knowledge:
We know inbound visitors alike by understanding of difference each culture, life style, religion, food and so on
Passion:
We love Japan. Having full of energy for supporting of visitors
Team Work:
Our team is built for the long term. We care for and share with each other and always strive to maximize the happiness of everyone
Always Improving:
The best solution will be changed by Kaizen(Japanese improving)
Representative Director
CEO : Hiroyasu Tsubouchi
Biography
1963 Born in Gifu Prefecture, Japan
1986 Graduate from Chuo University
1986 Join to TOYOTA MOTOR CORPORATION
1986-2023 Work at TOYOTA for 38 years include overseas representative for 14 years
USA(4years), Europe(4years), India(6years)
2023 Retirement from TOYOTA
2023 Established MOST JAPAN corporation
2023 TYPE 2 Travel Agency Registration (NO.2 - 1540, Aichi Prefecture)